Advantexe currently has two different pharmaceutical omnichannel business acumen simulations in development. We are also giving two of our other core pharmaceutical business simulations “facelifts” to integrate more omnichannel marketing decisions, issues, challenges, and opportunities.

As our design team conducts the research and talks with the subject matter experts within our client organizations about omnichannel marketing, we have noticed several interesting trends that I believe are blog-worthy.

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I had the privilege of listening to the President and CEO of a global high-tech manufacturing company share his insights on leadership last Friday, as the stock market was imploding and the foundation of his company was being shaken to its core.

One of the first things he shared with a group of high-potential leaders who had just finished a week-long business simulation-centric training program to develop their business acumen and business leadership skills was, “Don’t be a victim.”

I thought a lot about what he shared on the flight home from California and over the weekend. Sharing some insights and hopefully additional key learnings on a very interesting topic.

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In a world where change is constant and decisions are rarely black and white, problem-solving isn’t just a skill; it’s a survival tool.

Today’s business environment is anything but simple. Leaders are navigating unpredictable markets, shifting technologies, and rising stakeholder expectations. In this complexity, one core capability stands out: the ability to solve problems.

Problem-solving enables organizations to recognize issues, adapt to change, drive innovation, and deliver results. It’s what helps a company stay resilient when facing disruption, and what empowers leaders to make confident decisions even when the data is incomplete or unclear.

However, here’s the problem with problem-solving: it’s not a valued skill today as it was in the past.

Many leaders feel too busy to address issues thoroughly. The pace of change makes it tempting to jump to conclusions or fire off quick fixes. And let’s be honest, most people never actually learned how to solve problems well. Training often focuses on technical skills or strategy, rather than the messy, iterative, and collaborative process that real problem-solving requires.

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Thursday was another one of those all-too-familiar days where markets imploded, stock prices cratered, and billions of dollars of shareholder value were wiped away.

I was sitting in the heart of Silicon Valley working with one of our clients in the semiconductor industry – an industry being decimated by the geopolitical news of tariffs – while the world crumbled around us.

By now, most business leaders are used to being in crisis. Between the COVID-19 pandemic in 2020, the financial industry meltdown of 2008, and the dot-com bust of the early 2000s, industry veterans have experienced a great deal and can demonstrate remarkable resilience.

Typically, it's easy to brush it off and think that it’s just cyclical, and it will all come back. But this time, it feels a little different.

Here’s why, from a business acumen perspective, this crisis isn’t just another insignificant blip on the radar:

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I have a prediction: one of the biggest business acumen trends of 2025 will be large companies instructing their mid- and upper-level managers to stop being so passive and start making significant bets.

Why do I make this prediction? Because five out of the last six business acumen programs I have delivered for clients across various industries, including pharmaceuticals, high tech, chemicals, and consumer products, have requested that I develop business simulations to help participants learn about the processes and best practices of making big bets.

It’s Still a “Bet”

I always worry when a company brings a gambling term into strategic thinking. The truth of the matter is that the premise of making big bets isn’t really about taking risks and trying new things; it’s about forcing leaders to be more aggressive and to think more boldly.

The problem is that not everyone understands the potentially devastating consequences.

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