As we race to the end of the year, business leaders are busy trying to close up 2023 with a flourish as they prepare for what feels like a very bumpy beginning to 2024.

The Advantexe research team has been busy surveying industry leaders, conducting research, and leveraging our daily global interactions with participants of our Business Acumen learning programs to cull three big macro business trends that are about to hit.

This blog is meant to share ideas, insights, and a unique point of view as you face the volatile and uncertain days ahead.

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What actually happened with Sam Altman of OpenAI is just a crazy story and a wild turn of events.

Obviously, none of us will know what really happened behind the scenes but Sam Altman is back as the CEO, the employees of OpenAI are happy again, and everyone else in the ecosystem is bewildered by what happened, and what the implications for the future of AI really are.

In the middle of all this chaos, one voice stood out above and beyond everything and everyone else, and that is the voice of Microsoft CEO Satya Nadella. As I was reading his official statement about the situation, and his reaction to the surprise reaction that Sam Altman was going back to his role as CEO, I was struck by the humanness of his statement and the reality that AI could never replicate it. How ironic…

“At the end of the day, the greatest privilege of my job is working with people who are driven by mission. These last 5 days, I saw people across OpenAI remaining calm and resolute in driving their mission despite all that was happening around them. And I saw people across Microsoft remain focused on our mission and serving our customers and partners, stepping up to help in every way. This is what I’m especially thankful for going into the Thanksgiving holiday. Thank you for your resolve and for the work you do each day to advance AI safely and responsibly and distribute its benefits to all of humanity.”

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It is a question that is asked in 100% of the Business Acumen training programs conducted by Advantexe and it never fails to be a provocative conversation in our business simulation debriefings, “Did our investments in social media marketing really work, or is it just the latest fad?”

Over the past few months, I have traveled around the world delivering high-profile business acumen programs to the future leaders of large organizations and I continue to see a trend of a lack of awareness about the impact of social media marketing that is startling.

I’m astounded every time I answer participant questions that yes, indeed, the cumulative investments they’ve made in their social media marketing strategies will pay off in terms of better awareness, stronger brand equity, and ultimately increased revenues and profits.

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One of the most important, but often overlooked parts of a business strategy is the selection, development, nurturing, and management of channel partners. From a business acumen perspective, the channel partner could be the only way of getting products and services to the end customers.

Recently, I was conducting a business acumen training program for one of our clients in the chemicals industry. The audience was a group of Emerging Leaders being prepared to move from a functional role into an enterprise role and the primary learning objectives were to develop their strategic thinking and financial management skills to be able to lead a business unit.

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The Taylor Swift – Travis Kelce relationship is like two different and unique galaxies on opposite sides of the universe colliding with unprecedented business outcomes.

Think about it for a moment…

The National Football League (NFL) is one of the most important and prestigious assets in the entertainment industry and for that matter, the world. Its fanbase is one of the most desirable to advertisers and their buying power is immense. Changing the way it operates and having it pivot toward becoming more inclusive of “Swifties” is unprecedented.

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