Brand Strategy Lesson: The Case of Duke’s Mayonnaise

By Robert Brodo | Feb 22, 2022 8:20:26 AM

I will admit that about halfway through the 2021 Duke Mayo Bowl between the NorthCarolina Tar Heels and the South Carolina Gamecocks I had lost interest in the game. However, the non-stop, almost over-the-top conversation about the after-the-game mayonnaise bath for the winning coach had me on the edge of my seat. We’ve all seen the Gatorade bath, but a coach having a vat of mayonnaise dumped on his head? That was something I had to see. And it was well worth the wait…

It was a hysterical moment as Coach Shane Beamer got slathered in mayonnaise. And as he sat there, oozing in mayo, I couldn’t help but think to myself, “Damn, that doesn’t look like the regular mayonnaise I put on my sandwiches. It looks so rich and creamy…” I guess while one is sitting and watching a football coach get a mayo bath, one’s mind starts to wander about brands and traditions of buying condiments.

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Giving Leaders “Reps” and Practice so they can Play to Win

By Robert Brodo | Feb 16, 2022 7:59:59 AM

 

This past weekend gave us a unique opportunity to watch some of the most elite athletes in the world perform in their primes in both the Super Bowl and the Winter Olympics.

These sporting events have been phenomenal, and it is such a pleasure watching these amazing athletes perform on the world’s stage under unfathomable pressure.

If there is one consistent theme that comes from these high-level performances is the absolute belief that every one of these athletes has reached their pinnacle of performance through practice, training, and coaching. Over and over, you hear them talking about getting in their “reps” (short for repetitions) and how many times they practiced their performances.

So, if the best athletes in the world can get better by practicing, we can’t business people?

In 2022 and beyond they can and more importantly they should!

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How the New R&D Capitalization Law Impacts Everyday Decision Making

By Robert Brodo | Feb 9, 2022 8:10:28 AM

I have been hearing something a little different during the recent set of Earning calls delivered by CEOs to Wall Street analysts. Right upfront, many executives are warning their shareholders that a little know rule change to the tax code is going to have a potentially huge impact on businesses and business decision-making in 2022 and beyond.

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5  Levers You Need to Know About the Cash Conversion Cycle

By Robert Brodo | Feb 4, 2022 7:55:48 AM

 

In my last blog on 3 Ways of Improving Days Sales Outstanding, I shared thoughts and insight on one of the newer metrics of financial management that many organizations are focusing on. I was fascinated by the response and had several great conversations about it and how the information was helpful in terms of immediate application to the decision-making required to improve the DSO.

One of the conversations I had with a former business acumen workshop participant who is a Supply Chain leader led to an interesting dialogue on another related topic called the Cash Conversion Cycle (CCC) and this blog will share some interesting content on that emerging concept as well.

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3 Ways of Improving Days Sales Outstanding (DSO)

By Robert Brodo | Feb 1, 2022 7:48:31 AM

 

I can say with some certainty that most of the readers of this blog didn’t wake up this morning hoping that I would write about ways of improving Days Sales Outstanding (DSO).

If you have no idea what I am talking about, you are not alone. Days Sales Outstanding is one of those financial terms that in years past were kept in the background by finance departments but today has become a key metric that matters.

What is Days Sales Outstanding?

Days Sales Outstanding (DSO) is a measure of the average number of days that it takes a business to collect payment for a sale. Typically, a business offers its customer credit terms (how long it takes for them to pay you) which extends the time it takes to collect the cash. DSO is often determined on a monthly, quarterly, or annual basis.

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