Every day around the world, business leaders ask their employees to be more innovative. And at the end of the day, most leaders are left frustrated and disappointed because nothing has changed. The employees “don’t get it,” or worse yet, they don’t care enough.

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The team of dedicated consultants at Advantexe is like most consumers; we are very uncomfortable being tracked by third party organizations through our mobile phones. And until recently – when we began researching for this blog - we didn’t really have a good idea of what is going on behind the scenes regarding tracking.  However, a Bloomberg BuisnessWeek’s article about Apple has us thinking about business strategy, business innovation, product leadership, and the intersection of strategy execution with personal privacy and the future of relationships that retail stores are going to have with their customers.

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Apple has announced that it is launching the iWatch in October on or about the same time it launches the iPhone 6. Over the weekend, Apple quietly announced that they have hired a TAG Heuer executive to become head of sales. What an interesting lesson in strategic learning. TAG Heuer is part of the luxury goods company LVMH which owns such iconic brands as Louis Vuitton, Moet Hennessey, Fendi, and Dom Pérignon.

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Business Acumen Skills: What Big Pharma Should Do Now to Prepare for Full Execution of Healthcare Affordability Act

I have spent the last two months working with three different "Big Pharma" clients in the area of Business Acumen and Managed Care.

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Advantexe’s Business Acumen learning engagements utilize business simulations to build skills in a risk-free environment. One of the most important learning points participants take from these programs is the appreciation and understanding of customer segmentation, and, more importantly, how to reach identified segments with the right marketing message in support of a business strategy.

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